App stores, pioneered by Apple, aim to provide ease of payments and discoverability to developers and consumers. However,
- do they offer unique advantages that no other payment or discoverability system can match?
- is Apple’s success transferable to other app stores?
App stores, so it is assumed, will allow developers to forge a direct link to consumers, which causes consumers to directly pay developers for their hard work. Thus they’re secretly seen as a shortcut for the hard work of a start-up, that (ideally) also forges such links.
This monetisation argument is the fetish of the current age.
Unfortunately it is utter and complete rubbish. The fundamental problem, as I calculated months ago, is that there’s just not enough money in the app store economy to support a meaningful number of independent developers.