Here are four interesting mobile articles that caught my eye in the past 24 hours:
The study also found that a large proportion of apps contain third-party code with the capability to interact with sensitive data in a way that may not be apparent to users or the developers of the apps themselves. The third-party code is generally used for advertising or analytics. The project found that 47 percent of free Android apps included this third-party code, while 23 percent of free iPhone apps use it. Third-party code represents a security risk because it is difficult to update (and patch a vulnerability) on a global basis. Apple changed its terms of service for the iPhone recently because of its concerns about what third-party analytics and other companies were doing with private data.
[...] mobile users are in a hurry; they're on the go and want to perform one specific task and then finish. A common example cited is that of a restaurant site. The mobile user wants to find the location, the menu and the opening hours so, the argument goes, the mobile site should contain this and nothing else.
This is a good argument, but it's only half true. If it were 100% true, what would be on the "full" website? Presumably, a movie of the decor, some atmospheric music, animated representations of the house special dishes, and a downloadable menu in some fancy font. The fallacy here is that users of desktop computers are not task-focussed and have time to waste on an immersive branding experience.
I’m speaking at the following conferences:
Comments are closed.